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Looking Up In a Down Economy: Custom Cupboards ‘Reinvention’ Readies 30-Year-Old Cabinet Maker to Grow In a Challenging Kitchen Cabinet Industry

Wichita, Kan. (PRWEB) January 19, 2012

Custom Cupboards begins the New Year as a 30-year-old, reinvented kitchen cabinet maker keenly focused on lean manufacturing, expanded design choices and unique on-demand marketing tools — all aimed at making it easy for dealers to sell dream kitchens to more customers.

“We are a stronger company, a better partner for our dealers and strategically positioned for growth,” says Custom Cupboards president Mael Hernandez.

Custom Cupboards was the official cabinet supplier for season one of Sell This House: Extreme on A&E.

Introspection, research, risk-taking and collaboration

“The market has changed our industry, possibly forever,” says Hernandez. “Standing still is not an option.”

The company asked its national network of dealer partners for frank feedback, and for ideas and suggestions that could help them increase sales and build new customer relationships.

“We needed to be introspective and take an honest look at what was working, what was broken, what could be improved, and what we needed to invent,” says Hernandez.

The dealers, strategic advisors and consultants, and the internal team reevaluated the product line. A completely new color palette was developed to reflect trends and the tastes and budgets of today’s consumer. The framed cabinet box construction was reengineered to provide a stronger, truer cabinet. Company identity and branding were redesigned and relaunched.

Changes and initiatives included:

    Redesigning the manufacturing floor to improve efficiency and work flow, reducing waste and eliminating errors.
    Physically staging each order — as it would be installed in a customer’s kitchen — before it leaves the factory.
    Removing arbitrary restrictions on which finishes and doors can be sold with which cabinets — making great design within reach of virtually any budget.
    Investing in an inspired online marketing collateral and direct mail program where dealers can easily order, and customize, professionally designed materials reflecting the new identity and branding:
o    Choice of photo layouts, brochures, POS and postcards.

o    Fast turnaround: Printed pieces are shipped within 72 hours; minimum orders are just 25 for brochures and 100 for postcards.

o    All-in-one direct mail services — making it simple to communicate specials or announcements quickly.

    Newly designed, incredibly strong cabinet boxes.
    Free door sample program with each order to keep showrooms current.

Expanding partnerships

The company is seeking a limited number of new dealers who understand great design, appreciate a flexible, easy-to-sell cabinet line, and want to grow their business and margins by distinguishing themselves from the competition with the best value in the industry. For more information, contact national sales manager

David Domos: 316.529.3431 x103, info(at)customcupboards(dot)com.

About Mael Hernandez

Before joining Custom Cupboards two years ago as vice president of sales and marketing, Hernandez was a successful entrepreneur and marketing executive, leading three previous businesses, building brands and developing digital marketing strategies. He was named president last spring by co-founder and chief executive officer Ron Henry.

About Custom Cupboards

CEO Ron Henry and his brother, Dan Henry, founded Custom Cupboards in Wichita, Kan., in 1981 — with a commitment to customer service and beautiful cabinets. Within two years the company outgrew its original 3,000 square-foot building and expanded. In early 1994, it moved to new location that allowed for future growth, and built a 200,000 square-foot manufacturing facility. The company’s cabinets, custom kitchen and vanities and other products are in homes throughout the U.S.

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China’s cabinet industry standards will be introduced in June of this year. It is understood that the standard of physical and chemical properties at the plate and mechanical properties, enclosure size, enclosure panels shape and position tolerances and installation requirements, etc. are clearly defined, but also on the cabinet hardware accessories acid properties were strictly standardized. With the introduction of the date of the standard is approaching, many cabinet industry stakeholders are excited that the industry will face a watershed in cabinets, standardized time coming.

There is no doubt that the introduction of industry standard cabinet industry means that barriers to entry can be improved, is bound to accelerate the industry reshuffle, unable to adapt to the new standard companies will be forced to face the risk of delisting. Also, stop using the current testing standards used in the furniture industry is also the cabinet industry has become increasingly strong evidence. However, I believe that standardized cabinets therefore conclude that the coming era would be premature.

Rome was not built in a day, everything’s development and a development and acceptance process. The benefits of standardized production can not be questioned, and can dramatically improve a company’s labor productivity and reduce costs. However, the implementation of standardized production requirements of the enterprise is also very high, need to market and development of the industry to reach a certain level, the enterprise has a large enough yield and strength. Currently, China’s cabinet industry is still in the early stages of development, low level of production technology, product homogeneity serious; market competition and confusion, all levels, including corporate infighting and the lack of appeal of the brand; enterprises are small, weak in strength, only a few companies with annual sales of Guoyi most enterprise sales of less than 50 million yuan. Although some relatively large companies have adopted some of the standardized, large scale production methods, but most of the production is still in relatively early stage. The introduction of industry standards, in order to clear the large number of cabinet companies the direction and production of specifications, can promote the development of standardized production, but to truly achieve industry standardization of production, also need to market development and business growth.

With the standards are a good thing, but more importantly, whether to be fully implemented. As the industry standard for product quality cabinet made more stringent requirements, while the cabinet itself is a kind of highly personalized products, which means that some companies must have become accustomed to the production or mode of operation to make changes. This change is the cornerstone of long term development, but must also be possible to give up some of the immediate benefits. Waiver of benefits available is painful to make changes in the market need for washing, which also takes time.

In addition, the cupboard is not like the furniture, is a stand alone product, but rather involves a lot of related issues. In the absence of a European style kitchen of a unified standard, directly led to the kitchen and bath products Size difficult to unity, has greatly increased the cost of mold manufacturing enterprises, design costs and manufacturing costs, can not be achieved high volume industrial production; and kitchen equipment, product specification is also no relevant mandatory standards, leading to various problems, such as an exclusive range hoods and residential kitchen chimney flue docking is not reserved, the socket and plug is poorly located, gas and water pipelines are too many other issues up and down, so that many enterprises will have to adapt to the layout pipeline of products in its own drill holes dug holes. A lot of problems increased the cost of cabinet manufacturing companies, but also limits the cabinets of enterprises standardized production.

Before the introduction of this standard, the relevant departments have already introduced a number of related standards with the cabinet: In 2003, China National Hardware Association and the Bureau of Technical Supervision Committee for Standardization jointly developed “home kitchen equipment,” the national standards promulgated; in 2005, China Furniture Association, the relevant department of the United States Department of the kitchen furniture industry, the first standard “kitchen furniture” technical standards; in 2006, the Ministry of Construction Policy Research Center kitchen and set the “house as a whole kitchen,” industry standards. In particular two years ago, “Residential as a whole kitchen,” the industry standard release, have already caused quite a big stir in the industry, but ultimately proved, the standard release and a true realization of the industry between the large scale standardization, there is not a small distance. In fact, the introduction of the standard is only the first step in a long march, cabinets industry, in order to truly realize standardized production is still a long way to go, cabinets standardized era still take some time!

China’s cabinet industry standards will be introduced in June of this year. It is understood that the standard of physical and chemical properties at the plate and mechanical properties, enclosure size, enclosure panels shape and position tolerances and installation requirements, etc. are clearly defined, but also on the cabinet hardware accessories acid properties were strictly standardized. With the introduction of the date of the standard is approaching, many cabinet industry stakeholders are excited that the industry will face a watershed in cabinets, standardized time coming.

There is no doubt that the introduction of industry standard cabinet industry means that barriers to entry can be improved, is bound to accelerate the industry reshuffle, unable to adapt to the new standard companies will be forced to face the risk of delisting. Also, stop using the current testing standards used in the furniture industry is also the cabinet industry has become increasingly strong evidence. However, I believe that standardized cabinets therefore conclude that the coming era would be premature.

Rome was not built in a day, everything’s development and a development and acceptance process. The benefits of standardized production can not be questioned, and can dramatically improve a company’s labor productivity and reduce costs. However, the implementation of standardized production requirements of the enterprise is also very high, need to market and development of the industry to reach a certain level, the enterprise has a large enough yield and strength. Currently, China’s cabinet industry is still in the early stages of development, low level of production technology, product homogeneity serious; market competition and confusion, all levels, including corporate infighting and the lack of appeal of the brand; enterprises are small, weak in strength, only a few companies with annual sales of Guoyi most enterprise sales of less than 50 million yuan. Although some relatively large companies have adopted some of the standardized, large scale production methods, but most of the production is still in relatively early stage. The introduction of industry standards, in order to clear the large number of cabinet companies the direction and production of specifications, can promote the development of standardized production, but to truly achieve industry standardization of production, also need to market development and business growth.

With the standards are a good thing, but more importantly, whether to be fully implemented. As the industry standard for product quality cabinet made more stringent requirements, while the cabinet itself is a kind of highly personalized products, which means that some companies must have become accustomed to the production or mode of operation to make changes. This change is the cornerstone of long term development, but must also be possible to give up some of the immediate benefits. Waiver of benefits available is painful to make changes in the market need for washing, which also takes time.

In addition, the cupboard is not like the furniture, is a stand alone product, but rather involves a lot of related issues. In the absence of a European style kitchen of a unified standard, directly led to the kitchen and bath products Size difficult to unity, has greatly increased the cost of mold manufacturing enterprises, design costs and manufacturing costs, can not be achieved high volume industrial production; and kitchen equipment, product specification is also no relevant mandatory standards, leading to various problems, such as an exclusive range hoods and residential kitchen chimney flue docking is not reserved, the socket and plug is poorly located, gas and water pipelines are too many other issues up and down, so that many enterprises will have to adapt to the layout pipeline of products in its own drill holes dug holes. A lot of problems increased the cost of cabinet manufacturing companies, but also limits the cabinets of enterprises standardized production.

Before the introduction of this standard, the relevant departments have already introduced a number of related standards with the cabinet: In 2003, China National Hardware Association and the Bureau of Technical Supervision Committee for Standardization jointly developed “home kitchen equipment,” the national standards promulgated; in 2005, China Furniture Association, the relevant department of the United States Department of the kitchen furniture industry, the first standard “kitchen furniture” technical standards; in 2006, the Ministry of Construction Policy Research Center kitchen and set the “house as a whole kitchen,” industry standards. In particular two years ago, “Residential as a whole kitchen,” the industry standard release, have already caused quite a big stir in the industry, but ultimately proved, the standard release and a true realization of the industry between the large scale standardization, there is not a small distance. In fact, the introduction of the standard is only the first step in a long march, cabinets industry, in order to truly realize standardized production is still a long way to go, cabinets standardized era still take some time!

China’s cabinet industry standards will be introduced in June of this year. It is understood that the standard of physical and chemical properties at the plate and mechanical properties, enclosure size, enclosure panels shape and position tolerances and installation requirements, etc. are clearly defined, but also on the cabinet hardware accessories acid properties were strictly standardized. With the introduction of the date of the standard is approaching, many cabinet industry stakeholders are excited that the industry will face a watershed in cabinets, standardized time coming.

There is no doubt that the introduction of industry standard cabinet industry means that barriers to entry can be improved, is bound to accelerate the industry reshuffle, unable to adapt to the new standard companies will be forced to face the risk of delisting. Also, stop using the current testing standards used in the furniture industry is also the cabinet industry has become increasingly strong evidence. However, I believe that standardized cabinets therefore conclude that the coming era would be premature.

Rome was not built in a day, everything’s development and a development and acceptance process. The benefits of standardized production can not be questioned, and can dramatically improve a company’s labor productivity and reduce costs. However, the implementation of standardized production requirements of the enterprise is also very high, need to market and development of the industry to reach a certain level, the enterprise has a large enough yield and strength. Currently, China’s cabinet industry is still in the early stages of development, low level of production technology, product homogeneity serious; market competition and confusion, all levels, including corporate infighting and the lack of appeal of the brand; enterprises are small, weak in strength, only a few companies with annual sales of Guoyi most enterprise sales of less than 50 million yuan. Although some relatively large companies have adopted some of the standardized, large scale production methods, but most of the production is still in relatively early stage. The introduction of industry standards, in order to clear the large number of cabinet companies the direction and production of specifications, can promote the development of standardized production, but to truly achieve industry standardization of production, also need to market development and business growth.

With the standards are a good thing, but more importantly, whether to be fully implemented. As the industry standard for product quality cabinet made more stringent requirements, while the cabinet itself is a kind of highly personalized products, which means that some companies must have become accustomed to the production or mode of operation to make changes. This change is the cornerstone of long term development, but must also be possible to give up some of the immediate benefits. Waiver of benefits available is painful to make changes in the market need for washing, which also takes time.

In addition, the cupboard is not like the furniture, is a stand alone product, but rather involves a lot of related issues. In the absence of a European style kitchen of a unified standard, directly led to the kitchen and bath products Size difficult to unity, has greatly increased the cost of mold manufacturing enterprises, design costs and manufacturing costs, can not be achieved high volume industrial production; and kitchen equipment, product specification is also no relevant mandatory standards, leading to various problems, such as an exclusive range hoods and residential kitchen chimney flue docking is not reserved, the socket and plug is poorly located, gas and water pipelines are too many other issues up and down, so that many enterprises will have to adapt to the layout pipeline of products in its own drill holes dug holes. A lot of problems increased the cost of cabinet manufacturing companies, but also limits the cabinets of enterprises standardized production.

Before the introduction of this standard, the relevant departments have already introduced a number of related standards with the cabinet: In 2003, China National Hardware Association and the Bureau of Technical Supervision Committee for Standardization jointly developed “home kitchen equipment,” the national standards promulgated; in 2005, China Furniture Association, the relevant department of the United States Department of the kitchen furniture industry, the first standard “kitchen furniture” technical standards; in 2006, the Ministry of Construction Policy Research Center kitchen and set the “house as a whole kitchen,” industry standards. In particular two years ago, “Residential as a whole kitchen,” the industry standard release, have already caused quite a big stir in the industry, but ultimately proved, the standard release and a true realization of the industry between the large scale standardization, there is not a small distance. In fact, the introduction of the standard is only the first step in a long march, cabinets industry, in order to truly realize standardized production is still a long way to go, cabinets standardized era still take some time!

China’s cabinet industry standards will be introduced in June of this year. It is understood that the standard of physical and chemical properties at the plate and mechanical properties, enclosure size, enclosure panels shape and position tolerances and installation requirements, etc. are clearly defined, but also on the cabinet hardware accessories acid properties were strictly standardized. With the introduction of the date of the standard is approaching, many cabinet industry stakeholders are excited that the industry will face a watershed in cabinets, standardized time coming.

There is no doubt that the introduction of industry standard cabinet industry means that barriers to entry can be improved, is bound to accelerate the industry reshuffle, unable to adapt to the new standard companies will be forced to face the risk of delisting. Also, stop using the current testing standards used in the furniture industry is also the cabinet industry has become increasingly strong evidence. However, I believe that standardized cabinets therefore conclude that the coming era would be premature.

Rome was not built in a day, everything’s development and a development and acceptance process. The benefits of standardized production can not be questioned, and can dramatically improve a company’s labor productivity and reduce costs. However, the implementation of standardized production requirements of the enterprise is also very high, need to market and development of the industry to reach a certain level, the enterprise has a large enough yield and strength. Currently, China’s cabinet industry is still in the early stages of development, low level of production technology, product homogeneity serious; market competition and confusion, all levels, including corporate infighting and the lack of appeal of the brand; enterprises are small, weak in strength, only a few companies with annual sales of Guoyi most enterprise sales of less than 50 million yuan. Although some relatively large companies have adopted some of the standardized, large scale production methods, but most of the production is still in relatively early stage. The introduction of industry standards, in order to clear the large number of cabinet companies the direction and production of specifications, can promote the development of standardized production, but to truly achieve industry standardization of production, also need to market development and business growth.

With the standards are a good thing, but more importantly, whether to be fully implemented. As the industry standard for product quality cabinet made more stringent requirements, while the cabinet itself is a kind of highly personalized products, which means that some companies must have become accustomed to the production or mode of operation to make changes. This change is the cornerstone of long term development, but must also be possible to give up some of the immediate benefits. Waiver of benefits available is painful to make changes in the market need for washing, which also takes time.

In addition, the cupboard is not like the furniture, is a stand alone product, but rather involves a lot of related issues. In the absence of a European style kitchen of a unified standard, directly led to the kitchen and bath products Size difficult to unity, has greatly increased the cost of mold manufacturing enterprises, design costs and manufacturing costs, can not be achieved high volume industrial production; and kitchen equipment, product specification is also no relevant mandatory standards, leading to various problems, such as an exclusive range hoods and residential kitchen chimney flue docking is not reserved, the socket and plug is poorly located, gas and water pipelines are too many other issues up and down, so that many enterprises will have to adapt to the layout pipeline of products in its own drill holes dug holes. A lot of problems increased the cost of cabinet manufacturing companies, but also limits the cabinets of enterprises standardized production.

Before the introduction of this standard, the relevant departments have already introduced a number of related standards with the cabinet: In 2003, China National Hardware Association and the Bureau of Technical Supervision Committee for Standardization jointly developed “home kitchen equipment,” the national standards promulgated; in 2005, China Furniture Association, the relevant department of the United States Department of the kitchen furniture industry, the first standard “kitchen furniture” technical standards; in 2006, the Ministry of Construction Policy Research Center kitchen and set the “house as a whole kitchen,” industry standards. In particular two years ago, “Residential as a whole kitchen,” the industry standard release, have already caused quite a big stir in the industry, but ultimately proved, the standard release and a true realization of the industry between the large scale standardization, there is not a small distance. In fact, the introduction of the standard is only the first step in a long march, cabinets industry, in order to truly realize standardized production is still a long way to go, cabinets standardized era still take some time!

China’s cabinet industry standards will be introduced in June of this year. It is understood that the standard of physical and chemical properties at the plate and mechanical properties, enclosure size, enclosure panels shape and position tolerances and installation requirements, etc. are clearly defined, but also on the cabinet hardware accessories acid properties were strictly standardized. With the introduction of the date of the standard is approaching, many cabinet industry stakeholders are excited that the industry will face a watershed in cabinets, standardized time coming.

There is no doubt that the introduction of industry standard cabinet industry means that barriers to entry can be improved, is bound to accelerate the industry reshuffle, unable to adapt to the new standard companies will be forced to face the risk of delisting. Also, stop using the current testing standards used in the furniture industry is also the cabinet industry has become increasingly strong evidence. However, I believe that standardized cabinets therefore conclude that the coming era would be premature.

Rome was not built in a day, everything’s development and a development and acceptance process. The benefits of standardized production can not be questioned, and can dramatically improve a company’s labor productivity and reduce costs. However, the implementation of standardized production requirements of the enterprise is also very high, need to market and development of the industry to reach a certain level, the enterprise has a large enough yield and strength. Currently, China’s cabinet industry is still in the early stages of development, low level of production technology, product homogeneity serious; market competition and confusion, all levels, including corporate infighting and the lack of appeal of the brand; enterprises are small, weak in strength, only a few companies with annual sales of Guoyi most enterprise sales of less than 50 million yuan. Although some relatively large companies have adopted some of the standardized, large scale production methods, but most of the production is still in relatively early stage. The introduction of industry standards, in order to clear the large number of cabinet companies the direction and production of specifications, can promote the development of standardized production, but to truly achieve industry standardization of production, also need to market development and business growth.

With the standards are a good thing, but more importantly, whether to be fully implemented. As the industry standard for product quality cabinet made more stringent requirements, while the cabinet itself is a kind of highly personalized products, which means that some companies must have become accustomed to the production or mode of operation to make changes. This change is the cornerstone of long term development, but must also be possible to give up some of the immediate benefits. Waiver of benefits available is painful to make changes in the market need for washing, which also takes time.

In addition, the cupboard is not like the furniture, is a stand alone product, but rather involves a lot of related issues. In the absence of a European style kitchen of a unified standard, directly led to the kitchen and bath products Size difficult to unity, has greatly increased the cost of mold manufacturing enterprises, design costs and manufacturing costs, can not be achieved high volume industrial production; and kitchen equipment, product specification is also no relevant mandatory standards, leading to various problems, such as an exclusive range hoods and residential kitchen chimney flue docking is not reserved, the socket and plug is poorly located, gas and water pipelines are too many other issues up and down, so that many enterprises will have to adapt to the layout pipeline of products in its own drill holes dug holes. A lot of problems increased the cost of cabinet manufacturing companies, but also limits the cabinets of enterprises standardized production.

Before the introduction of this standard, the relevant departments have already introduced a number of related standards with the cabinet: In 2003, China National Hardware Association and the Bureau of Technical Supervision Committee for Standardization jointly developed “home kitchen equipment,” the national standards promulgated; in 2005, China Furniture Association, the relevant department of the United States Department of the kitchen furniture industry, the first standard “kitchen furniture” technical standards; in 2006, the Ministry of Construction Policy Research Center kitchen and set the “house as a whole kitchen,” industry standards. In particular two years ago, “Residential as a whole kitchen,” the industry standard release, have already caused quite a big stir in the industry, but ultimately proved, the standard release and a true realization of the industry between the large scale standardization, there is not a small distance. In fact, the introduction of the standard is only the first step in a long march, cabinets industry, in order to truly realize standardized production is still a long way to go, cabinets standardized era still take some time!

China’s cabinet industry standards will be introduced in June of this year. It is understood that the standard of physical and chemical properties at the plate and mechanical properties, enclosure size, enclosure panels shape and position tolerances and installation requirements, etc. are clearly defined, but also on the cabinet hardware accessories acid properties were strictly standardized. With the introduction of the date of the standard is approaching, many cabinet industry stakeholders are excited that the industry will face a watershed in cabinets, standardized time coming.

There is no doubt that the introduction of industry standard cabinet industry means that barriers to entry can be improved, is bound to accelerate the industry reshuffle, unable to adapt to the new standard companies will be forced to face the risk of delisting. Also, stop using the current testing standards used in the furniture industry is also the cabinet industry has become increasingly strong evidence. However, I believe that standardized cabinets therefore conclude that the coming era would be premature.

Rome was not built in a day, everything’s development and a development and acceptance process. The benefits of standardized production can not be questioned, and can dramatically improve a company’s labor productivity and reduce costs. However, the implementation of standardized production requirements of the enterprise is also very high, need to market and development of the industry to reach a certain level, the enterprise has a large enough yield and strength. Currently, China’s cabinet industry is still in the early stages of development, low level of production technology, product homogeneity serious; market competition and confusion, all levels, including corporate infighting and the lack of appeal of the brand; enterprises are small, weak in strength, only a few companies with annual sales of Guoyi most enterprise sales of less than 50 million yuan. Although some relatively large companies have adopted some of the standardized, large scale production methods, but most of the production is still in relatively early stage. The introduction of industry standards, in order to clear the large number of cabinet companies the direction and production of specifications, can promote the development of standardized production, but to truly achieve industry standardization of production, also need to market development and business growth.

With the standards are a good thing, but more importantly, whether to be fully implemented. As the industry standard for product quality cabinet made more stringent requirements, while the cabinet itself is a kind of highly personalized products, which means that some companies must have become accustomed to the production or mode of operation to make changes. This change is the cornerstone of long term development, but must also be possible to give up some of the immediate benefits. Waiver of benefits available is painful to make changes in the market need for washing, which also takes time.

In addition, the cupboard is not like the furniture, is a stand alone product, but rather involves a lot of related issues. In the absence of a European style kitchen of a unified standard, directly led to the kitchen and bath products Size difficult to unity, has greatly increased the cost of mold manufacturing enterprises, design costs and manufacturing costs, can not be achieved high volume industrial production; and kitchen equipment, product specification is also no relevant mandatory standards, leading to various problems, such as an exclusive range hoods and residential kitchen chimney flue docking is not reserved, the socket and plug is poorly located, gas and water pipelines are too many other issues up and down, so that many enterprises will have to adapt to the layout pipeline of products in its own drill holes dug holes. A lot of problems increased the cost of cabinet manufacturing companies, but also limits the cabinets of enterprises standardized production.

Before the introduction of this standard, the relevant departments have already introduced a number of related standards with the cabinet: In 2003, China National Hardware Association and the Bureau of Technical Supervision Committee for Standardization jointly developed “home kitchen equipment,” the national standards promulgated; in 2005, China Furniture Association, the relevant department of the United States Department of the kitchen furniture industry, the first standard “kitchen furniture” technical standards; in 2006, the Ministry of Construction Policy Research Center kitchen and set the “house as a whole kitchen,” industry standards. In particular two years ago, “Residential as a whole kitchen,” the industry standard release, have already caused quite a big stir in the industry, but ultimately proved, the standard release and a true realization of the industry between the large scale standardization, there is not a small distance. In fact, the introduction of the standard is only the first step in a long march, cabinets industry, in order to truly realize standardized production is still a long way to go, cabinets standardized era still take some time!