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Looking Up In a Down Economy: Custom Cupboards ‘Reinvention’ Readies 30-Year-Old Cabinet Maker to Grow In a Challenging Kitchen Cabinet Industry

Wichita, Kan. (PRWEB) January 19, 2012

Custom Cupboards begins the New Year as a 30-year-old, reinvented kitchen cabinet maker keenly focused on lean manufacturing, expanded design choices and unique on-demand marketing tools — all aimed at making it easy for dealers to sell dream kitchens to more customers.

“We are a stronger company, a better partner for our dealers and strategically positioned for growth,” says Custom Cupboards president Mael Hernandez.

Custom Cupboards was the official cabinet supplier for season one of Sell This House: Extreme on A&E.

Introspection, research, risk-taking and collaboration

“The market has changed our industry, possibly forever,” says Hernandez. “Standing still is not an option.”

The company asked its national network of dealer partners for frank feedback, and for ideas and suggestions that could help them increase sales and build new customer relationships.

“We needed to be introspective and take an honest look at what was working, what was broken, what could be improved, and what we needed to invent,” says Hernandez.

The dealers, strategic advisors and consultants, and the internal team reevaluated the product line. A completely new color palette was developed to reflect trends and the tastes and budgets of today’s consumer. The framed cabinet box construction was reengineered to provide a stronger, truer cabinet. Company identity and branding were redesigned and relaunched.

Changes and initiatives included:

    Redesigning the manufacturing floor to improve efficiency and work flow, reducing waste and eliminating errors.
    Physically staging each order — as it would be installed in a customer’s kitchen — before it leaves the factory.
    Removing arbitrary restrictions on which finishes and doors can be sold with which cabinets — making great design within reach of virtually any budget.
    Investing in an inspired online marketing collateral and direct mail program where dealers can easily order, and customize, professionally designed materials reflecting the new identity and branding:
o    Choice of photo layouts, brochures, POS and postcards.

o    Fast turnaround: Printed pieces are shipped within 72 hours; minimum orders are just 25 for brochures and 100 for postcards.

o    All-in-one direct mail services — making it simple to communicate specials or announcements quickly.

    Newly designed, incredibly strong cabinet boxes.
    Free door sample program with each order to keep showrooms current.

Expanding partnerships

The company is seeking a limited number of new dealers who understand great design, appreciate a flexible, easy-to-sell cabinet line, and want to grow their business and margins by distinguishing themselves from the competition with the best value in the industry. For more information, contact national sales manager

David Domos: 316.529.3431 x103, info(at)customcupboards(dot)com.

About Mael Hernandez

Before joining Custom Cupboards two years ago as vice president of sales and marketing, Hernandez was a successful entrepreneur and marketing executive, leading three previous businesses, building brands and developing digital marketing strategies. He was named president last spring by co-founder and chief executive officer Ron Henry.

About Custom Cupboards

CEO Ron Henry and his brother, Dan Henry, founded Custom Cupboards in Wichita, Kan., in 1981 — with a commitment to customer service and beautiful cabinets. Within two years the company outgrew its original 3,000 square-foot building and expanded. In early 1994, it moved to new location that allowed for future growth, and built a 200,000 square-foot manufacturing facility. The company’s cabinets, custom kitchen and vanities and other products are in homes throughout the U.S.

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(PRWEB) June 14, 2005

Over the years, many clients and friends of Jane Langdon have requested custom perfumes. Your Custom Perfume was started in response to their requests. She already had a successful perfume business at www.houseofrose.com. She uses the best ingredients available and prefers not to use an alcohol base since the perfume evaporates too quickly. Alcohol is used in almost all commercial perfumes today in concentrations of over 95%. That means you are not paying for quality ingredients, but the packaging and marketing. Alcohol also causes perfumes to change scents as they evaporate on your skin. Many people think they are allergic to perfume when it is the alcohol that causes the reaction.

The creation of your custom perfume begins with a phone consultation. She has developed a comprehensive method for designing custom perfumes from a distance. After your conversation you will be mailed samples of the perfume. You will be asked to use the perfume for a week, after which she will adjust the formula if necessary. Once agreed on the perfume, you will be sent a 3 1/3 ounces (100ml) of your custom perfume in our exclusive handmade glass atomizer bottle with sterling filigree design. Your unique formula remains on file so that refills can be ordered at any time. Jane’s website is Your Custom Perfume at www.uniqueshoppes.com/YourCustomPerfume. She can be reached at 1-877-355-7673 Toll Free.

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Your vehicle is not only a necessity it is also something we enjoy driving. With the high cost of fuel and with the economy being what it is, people are keeping their vehicles for longer periods of time. To maintain the car’s over all appeal a custom car cover is a wise choice. It will protect your car from the elements and keep it looking sharp.

When the name Porsche is mentioned it automatically brings to mind a fast sleek racing machine. The type of car, automotive dreams are made of. The Porsche marquee was in the works long before Ferdinand Porsche started his own car manufacturing company. Over his illustrious career, which spanned over fifty years, he worked with Daimler, Mercedes, Daimler Benz and Volkswagen.

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The Porsche 356 was the first car under this brand and it had an enhanced 40 horsepower Volkswagen engine and the rest of the parts came from wherever he could find them. A Porsche 356 won its first race just 1 month after the first vehicle left the factory.

Regular production started on the 356 in 1950 and was followed up in 1954 with a speedster vehicle. In 1956, just six years after the first one rolled out of the factory the 10,000th Porsche was finished. The company did not find its flagship model until 1963. It was the 911 and is still an icon today. It had a 2.0 liter 6 cylinder engine. Within the decade, the entry level, high performance and Targa versions were released.

The Porsche 356 ended production in 1965; however its engine was in the entry level 912. In 1987 the 250,000th Porsche 911 rolled off the factory floor. Porsche has always been a winner on the race track. The 356SL had a victory at Le Mans in 1951 and the 550 Spyder took its first overall victory at the Targa Florio.

Today the company is still building on its strong pedigree, both on and off the race track, and has refocused its development of the flagship 911. In July of 1996 the one millionth Porsche was rolled off the factory line. Today, there are four basic models of Porsche on the market and they include the Boxster, the Cayman, the Cayman SUV and the 911.

Most of us will probably never own a Porsche in our lifetime. However, that doesn’t mean we can’t keep the vehicle we own in mint condition. A car cover not only will protect your car from the elements it will also keep it cooler in the summer. To protect your investment a car cover with a locking system will also deter thieves. Using a car cover that is specifically designed for your vehicle will keep it looking sharp for years to come.